# Seller Launch Lab execution SOP

This repository contains the local MVP. The steps below separate work that is already complete from external actions that require the operator's accounts and identity.

## What is complete

- Responsive English landing site.
- Four intent-matched buyer guides.
- Interactive first-hire planner with local event tracking.
- Central affiliate-link configuration with non-affiliate fallbacks.
- Fifteen launch Pin concepts with editable 1000 x 1500 SVG export.
- Thirty seed keywords and a 30-day, three-Pins-per-day calendar.
- Affiliate disclosure and editorial policy.
- Weekly scorecard template.

## External setup required before launch

1. Apply for Fiverr Affiliates and list Pinterest plus this website as traffic sources.
2. Create one authentic Pinterest Business account.
3. Create four boards:
   - Etsy Branding and Logo Tips
   - Product Photography and Mockups
   - Shopify Store Launch
   - Ecommerce Conversion Checklists
4. Buy or connect a domain and add the legal business/contact details required for the target market.
5. In Fiverr Affiliates, create Deep Links for the six service categories.
6. Paste those Deep Links into `assets/affiliate-config.js`.
7. Add a GA4 measurement ID in the same file, or replace the analytics layer with the approved stack.
8. Publish the site and test every link on mobile before the first Pin goes live.

Do not construct Fiverr Deep Links manually. Generate them inside the affiliate dashboard.

## Link map

| Config key | Destination intent |
| --- | --- |
| `logoDesign` | Fiverr logo design category |
| `brandStyleGuide` | Brand style guide category |
| `productMockups` | Product mockup category |
| `shopifyDevelopment` | Shopify development category |
| `productDescriptions` | Product description category |
| `ecommerceSeo` | Ecommerce SEO category |

## Daily content loop

1. Select the day's three concepts from `data/30-day-calendar.csv`.
2. Start from the closest concept in `pin-studio.html`.
3. Change the information hook, headline and composition. Do not publish duplicate Pins.
4. Export a 1000 x 1500 SVG and, if necessary, convert it to PNG in the design tool used by the operator.
5. Use the matching title, description and alt-text pattern from `data/pinterest-pin-copy.csv`.
6. Link only to the guide that fully answers the Pin promise.
7. Add a clear affiliate disclosure whenever the destination contains affiliate links.
8. Record the published URL, date and creative ID in the operating sheet.

## Weekly decision gates

These are internal pilot thresholds, not official Pinterest or Fiverr benchmarks.

- After 10,000 impressions on a creative family:
  - outbound CTR below 0.5%: replace the hook or composition;
  - 0.5% to 1.0%: continue testing;
  - above 1.0%: produce new, non-duplicate angles around the same decision.
- After 300 landing-page sessions:
  - Fiverr click rate below 15%: improve offer relevance and the CTA;
  - above 25%: keep the page and test traffic expansion.
- After 300 qualified Fiverr clicks:
  - first-time-buyer conversion below 0.5%: pause the cluster;
  - 0.5% to 1.5%: validate with more traffic;
  - above 1.5%: expand the cluster.
- Scale only when earnings per Fiverr click covers the content-production cost and the traffic quality is legitimate.

## Friday review

1. Export Pinterest Analytics for impressions, saves, Pin clicks and outbound clicks.
2. Record site sessions, planner completions and Fiverr outbound clicks.
3. Record Fiverr clicks, first-time buyers and approved commission.
4. Update `data/weekly-scorecard.csv`.
5. Keep the top 20% of creative angles, improve the middle 50% and retire the bottom 30%.
6. Review every affiliate destination for seller/category availability and disclosure accuracy.

## Compliance rules

- Operate one authentic Pinterest account; do not create a fake account network.
- Publish original, useful content and avoid repetitive high-volume affiliate Pins.
- Disclose affiliate relationships clearly and near the commercial content.
- Do not use unsupported link shorteners.
- Do not run paid ads directly to Fiverr. Paid traffic must first visit an owned landing page, and the ad must not imply that the operator represents Fiverr.
- Do not bid on Fiverr brand keywords.
- Do not copy seller portfolio images without permission.
- Do not promise income results or describe the video headline's $40,000 case as typical.

Reference policies:

- Fiverr promotion rules: https://help-partnerships.fiverr.com/hc/en-us/articles/12994473439505-How-to-promote-Fiverr
- Fiverr tracking: https://help-partnerships.fiverr.com/hc/en-us/articles/16283326685201-How-affiliate-links-work
- Pinterest commercial and affiliate policy: https://policy.pinterest.com/en/commercial-and-branded-content-guidelines
- Pinterest distribution guidance: https://help.pinterest.com/en/business/article/pin-performance-and-distribution